Businesses and consumers are paying more for online media, but the online platform isn’t the only one seeing a price hike.
Entrepreneurs are paying for a lot less, but they’re also being asked to pay a lot higher.
The top 25 business paychecks, as ranked by Forbes, are worth more than $7.5 billion, a $1.2 billion jump from a year ago.
The average CEO salary jumped $1 million from last year to $9 million in 2017.
The average executive made an average of $4 million, a 3.4 percent increase from the year before.
But the big difference lies in how much money businesses are spending on digital.
The top 25 companies in 2017 spent $3.5 million on digital media.
That’s up $2.5 from the previous year.
The biggest spenders in digital were Amazon ($1.3 billion), Google ($1 billion), Microsoft ($1 million) and Facebook ($950 million).
The bottom 25 paid $3 million on the digital side, down $2 million from the same year.
That number includes companies that don’t make much money on the web, such as Twitter ($2 million) Amazon ($2.3 million) Apple ($1 in the red) and Alphabet ($1).
But it’s not just the biggest players spending on their digital assets.
Some smaller players, including retailers and food delivery companies, have also seen their spending on content drop.
Businesses are getting into the digital space as a whole, not just online, but with more digital platforms and more ways to buy and sell it.
The trend is expected to continue, with more companies moving in and out of the traditional business model.
“I would not be surprised if the trend continues, and we see a lot of consolidation as well,” said Peter Travers, CEO of digital media research firm Digital Insights.