The Dublin-based Jenny Craig is one of Ireland’s most well-known fashion entrepreneurs.
The 32-year-old, who launched her first fashion label in 2008, has recently made headlines with a number of ventures including the new Fashion Lab, a fashion and lifestyle consultancy.
It was her debut venture that catapulted her to the top of the fashion industry, and in doing so she has become the subject of a number a high profile interviews.
But which entrepreneur would be the perfect person to talk to about her rise to prominence?
What is the best advice you can give to young entrepreneurs looking to break into the fashion business?
How can you help your peers achieve their dreams?
If you are a fashion entrepreneur looking to start your own business, here are the best tips you can impart to your peers.
If you have no background in the industry, ask someone who is.
“If you have nothing, ask a friend who has a background in fashion and ask them,” Craig says.
“That will make you feel at ease.”
Craig explains: “People will be surprised how open you will be.”
You need to ask the right questions.”
Have a plan for how to make your business successful.
“Plan your first year,” Craigan says.
For her, it was the idea to create an online shop, where customers could purchase products that were produced by her label.
She also had the idea of making clothing online, which meant that she would be able to charge people higher prices.
“I wanted to make my customers feel good,” she says.
Create a ‘marketing plan’.
“A marketing plan is a way to define what the brand is and how to sell it,” she adds.
“What you need to do is think about what the audience is looking for and how it can be captured.”
“It has to be very clear to your customers, but also very simple and easy to understand.”
Make a plan of where you will spend your money.
“Don’t just have a blank slate,” Craigs advice.
“There’s a lot of money involved,” she explains.
“Think about where your customers are coming from, where they’re going, what their budget is, how much they’re spending and the way you are going to capture that.”
Get involved in local politics.
“It’s not going to be easy to do this from the outside,” Craigg says.
The key to success, she says, is having a strong team, with the right people to help guide you.
“We are in the middle of the biggest financial crisis in a generation, so it is very important that we are involved in the community, to be part of it.”
The Fashion Lab project, which is currently underway, was started as a way for Craigs to give her clients a sense of what she does, and to help her develop her own brand.
The project has now grown to include two separate brands, including a range of accessories and fashion.
“Our business model is to do everything online,” she said.
“But it’s not like we’ve been doing it for a year or two.
We’ve been at it for five years, so there is still some growth.”
The fashion and fashion consultancy will also be providing advice on how to build your business.
“The way I do things is to have a team of people who are really experienced in the field and have the knowledge and skills to help me,” Craiggs says.
She added that the consultancy has already worked with fashion labels in other countries, including the US and Germany.
“A lot of our clients are going for something that is not the norm in Ireland,” she added.
“They want something different, but they are not aware of it yet.
It’s a big challenge.”
Have an “unconditional offer” policy.
“All the time we have a big open door policy, and that’s because we believe that the best way to grow is by working hard and giving your customers what they want,” Crais says.
Create an online marketplace.
“For the first few months of this, it’s going to take a bit of time to set up and set up our site and our brand, and we’re going to need a lot more resources, and it’s a slow process,” Craighs explains.
The team is already working with a local company, which has already secured an agreement to host the site for customers to use.
“When it comes to getting the site up and running, it takes time, because the company is in its early stages,” Craigans says.
Create your own platform.
“People don’t realise that there is such a vast market out there,” she explained.
“This is an opportunity for us to take control of the