When it comes to starting a business, it’s important to know what to look for in a potential customer, says Jessica D’Andrea, founder and CEO of the Black Women Entrepreneurs Network, which works to expand the ranks of African-American women in the business world.
“Black women are less likely to have a family, they’re less likely [to have] a high level of education, they don’t have the same skillset,” she said.
“They tend to be more driven by their personal growth and the need to get ahead.”
D’Allesandro says her network of black female entrepreneurs has helped her to find her first clients, and she believes her network has helped other women of color get their start in business.
“It’s about finding that balance of wanting to be the best version of yourself and knowing you have the opportunity to be that,” she says.
“I believe that being a black woman is the most important thing in entrepreneurship.”