A recent survey by the Women’s Entrepreneurship Centre (WECI) showed that for women entrepreneurs, it was all about winning the heart.
“We are all entrepreneurs in the same boat, and we all aspire to be,” said Tanya Dhami, founder of the online fashion brand Tanya & The Bee.
“The question is how to win?”
The WECI surveyed 2,600 female entrepreneurs and found that, for them, “the main reason is to find a mentor or mentor-in-training, as well as to connect with other entrepreneurs.
The most important is that the mentor or the mentor-and-instructor have the power to transform their business.”
Tanya is a native of Mumbai.
She had a degree in business administration from Delhi University and worked as a consultant in various capacities, before she decided to go on to open her own business.
She has two daughters and five grandchildren.
“I have a huge heart for women.
I feel the need to connect women in the industry with their peers and mentors.
It is all about reaching out to women,” she said.
Dhami said the women entrepreneurs interviewed for the survey had “some kind of financial support”.
“For instance, we had a woman who was able to pay for her daughters education.
This kind of support is something that is very rare in India.
It can make a huge difference for the women,” Dhamy said.
She also said that while women are “over-represented” in the workforce, they are not “over represented” in business.
“Women are more likely to work in low-end sectors like retail, food processing, and healthcare.
This is also a very patriarchal environment and there are some barriers to entry,” she added.
According to Dham, women entrepreneurs have to “work very hard” and “make sacrifices” to succeed.
“They have to work very hard, especially to get their foot in the door.
This means making sacrifices, like taking time off, or making sure their children get an education,” she explained.
For the first time in the survey, the WECI also asked for an explanation of why women entrepreneurs were not getting the support they needed, or why there were barriers to them entering the business.
However, the survey also highlighted some of the biggest obstacles for women in India, which have been blamed on “misunderstanding” or “inconvenience”.
“It is not just women who are struggling with entrepreneurship.
The problem is not that we have no female entrepreneurs, but that we do not have the understanding that we need to understand,” Dhania said.
“I would encourage the women to get to know each other and to be supportive of each other,” she concluded.